ambassadorship 2021

Sustainable living has to be easy, and the most natural choice.

– Malin Pettersson-Beckeman, Sustainability Communication Manager, Inter IKEA Group


We want to make healthier and more sustainable living easy. But it’s more than just offering smarter products – we want to create a movement for a better, more sustainable everyday life. It’s about enabling and inspiring as many people as we can – our customers, co-workers, suppliers, and even other companies – to join in the effort and make more sustainable choices every day.
Unsustainable consumption and climate change remain some of the biggest challenges for humanity. With our size and setup, we know that we can make a great contribution towards a more sustainable world. 

But we can’t do it alone. Everybody has a role to play in creating a sustainable reality. For us, it starts with some big – and even small – changes. This includes designing smarter products using renewable or recycled materials, offering healthier and more sustainable food choices, and easier and more affordable ways for people to reduce their waste, use less and cleaner energy and water at home.




We’re transforming the entire way of working within the IKEA value chain from a linear to a circular business. This means designing all products from the beginning to be repurposed, repaired, reused, resold and recycled, generating as little waste as possible. But going circular will mean working beyond our own business – with suppliers, governments, customers, and more – to make it happen.

We’re optimistic about the future. Through collaboration, curiosity and an entrepreneurial spirit, we know amazing things are possible!


We’re committed to taking the lead and working together – from raw material suppliers all the way to our customers and partners.

– Torbjörn Lööf, CEO, Inter IKEA Group




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